Automation

What you no longer want to do by hand,we automate.

We build the code behind your campaigns. From catalog updates and dynamic creative to automated budget management and 24/7 monitoring. Systems that run independently on your business rules, instead of the noise of the day. But that starts with getting your house in order: knowing what’s running in your account right now.

What we build

With your account in order, our systems take over the work. This is what we build for you:

The problem

The algorithm can quickly develop strong biases. In a dynamic catalog campaign with many products, you regularly see a large share of the budget go to products that barely convert, while your best opportunities are starved.

Our solution

We built scripts that allocate your budget daily based on priority scores, weighing in hard business data such as product margins. So you don’t steer blindly on conversions; instead, the products with the highest net value always get the exposure they deserve.

Result

For an international brand, we mapped tens of thousands of euros in skewed budget going to underperforming products. After automatic correction, we activated the hidden opportunities, with leads at nearly half the benchmark CPA.

The baseline

Do you still know exactly what’s switched on in your account?

Platforms turn on more and more features by default: Advantage+ audiences, creative enhancements, automatic adjustments, site links, AI tests in your advertiser settings. They’re often tucked away under buttons you won’t quickly find. Whether that’s deliberate, we’ll leave open, the effect is what counts. On large accounts you lose the overview: you’re not sure what’s running, or where your budget quietly goes.

That’s why we built audit scripts that read your entire account in one pass, across every major platform. They expose every inconsistency and every unrequested active feature, and set right what’s off in one go. No manual clicking through hundreds of ad sets.

Request a no-obligation account audit

Result

You know exactly what’s switched on again, set up consistently the way you want it. We run this check as standard at the start of a collaboration: a baseline that gives you back control.

Ready to stop doing this by hand?

Tell us about your current setup, and we’ll show you where automation makes the most impact.

Book an intro →