About us

We closedthe loop.

Most agencies do either intelligence or automation. We do both, and we connect them. When competitor activity drops, our automation systems can raise your budgets automatically. When CPMs spike, they pull back.

That closed loop, market insight that drives automated action, makes Squaremoon different from a traditional agency and from a software company. We built the tools, and we use them every day for our clients.

Official platform partnerFounded in 2018Based in UtrechtActive in 50+ countries
Jan Soepboer

Jan Soepboer

Co-founder, Intelligence & Strategy

Jan started as a social data analyst in 2013, back when most agencies didn’t know what that meant. He built Squaremoon’s analytical foundation and writes regularly for Emerce on the intersection of AI, data, and advertising.

Nick Kuiper

Nick Kuiper

Co-founder, Development & Automation

Nick builds everything that runs behind the scenes. The budget-allocation scripts, the dynamic template system, the Stellarview platform: all his work. He approaches marketing automation like an engineer: if it can be automated well, it should be.

What we stand for

Your marketing should belong to you.

Not to the algorithm. Not to your agency. Not to us. The greatest compliment we can get? That one day you no longer need us.

Brands we’re glad to work with

KLMMercedes-AMGValk ExclusiefPon AutomotiveAyvensAchmeaRitualsBNR NieuwsradioFinancieele DagbladMarriottVisit MaastrichtLeasePlanMudmastersDe Nieuwe Gevers
How we work

A real partnership,
not a tool at arm’s length.

We work as an extension of your team: steady rhythms, short lines, and people who know your market. This is our most complete package, but you’re just as welcome to take the individual parts that fit you.

Monthly strategy sessions

Anomalies, performance by market and segment, and proactive analysis tailored to you.

Bi-weekly action meetings

Setting priorities, solving issues, and planning ahead together.

Direct support channel

A short line for questions and immediate technical support.

Monthly days on-site

We come by for the deeper conversations and strategy.

Quarterly deep-dives

Long-term positioning and direction, a quarter ahead.

Our own platform

We didn’t just use intelligence tools.
We built one.

Stellarview started as an internal tool to track competitors’ advertising activity for our own clients. It became so useful that we made it available to any marketer who wants to see what the market is doing.

Visit Stellarview
50+countries tracked
1,000+brands tracked at once
7channels monitored

Let’s work together

Whether you need intelligence, automation, training, or all three. We’d love to hear about your setup.

Get in touch →