Squaremoon · since 2018

You decidewhat happens.

Ad platforms light up only a small part of the field. The rest stays in the dark, beyond your control. We make the whole field visible and steerable: every channel, every competitor, every move.

Discover how we work →See the reports →

Behavioral scientists call this the streetlight effect: you look for your keys under the lamppost, not because they’re there, but because that’s where the light falls.

Brands we’re glad to work with, from travel and finance to hospitality, automotive, and media

How it works now

A lot stays invisible

Ad platforms offer powerful tools, but limited insight into what happens underneath. You can steer on what the platform offers, not always on what you want.

What your competitors are doing right now across all your channels, and where they gain or lose ground.
How the algorithm distributes your budget across thousands of products, and which opportunities it starves.
Which visual and creative choices truly make your ads perform.

You run, and yet you stand still.

The paradox from Alice in Wonderland: the Red Queen has to run as fast as she can just to stay in the same place. If you advertise at scale, that can feel familiar. Channels change constantly, competitors move, and the noise of the day eats up all your energy just to stay ahead.

We believe that energy should go to strategic growth. We give you the full overview and the tools to steer yourself directly. So every step you take actually moves you a step forward.

What we do

Three ways we help

From insight to targeted control, to full autonomy.

See what’s happening

Real-time view of your market and your competitors, cross-channel. Not what the platform shows, but what’s really happening.

Competitor and market monitoring across 7 channels
Weekly briefings and alerts on major shifts
Computer vision on your own creatives and your competitors’

Running on Stellarview, our own intelligence platform.

More about Intelligence →

Steer directly, automatically

Custom scripts that drive budget, creative, and delivery based on your KPIs. Not what the algorithm decides for you.

Budget and delivery control per product
Dynamic creative that refreshes itself
Market-responsive budgets and 24/7 anomaly detection

More about Automation →

Full autonomy

We’re an extension of your team, not a black box. We train your team and share our tech, so you don’t become dependent.

Custom-built in-company training programs
Handover of the scripts and dashboards we set up
In Dutch or English, at your location or remote

More about Training →

This we do see

A snapshot from Q2.

Where platforms stop at your own results, we look further. We pull the competition out of the shadows and show you in real time who’s winning and losing in your market.

Banking NL · Meta · Q2 2026

Rabobank

60.2M−15.0%

ING Nederland

57.8M+3.5%

Triodos+408%· biggest riser of the quarter

From our banking report →

In practice

What it delivers

Real numbers from real campaigns. Open a case for the whole story, from the problem to what we did about it.

The problem

With thousands of destinations in dynamic campaigns, the algorithm largely decided for itself where the budget went, not always to the routes that mattered most to KLM.

What we did

We built custom scripts that steer the daily budget in real time based on priority, so the most valuable routes always get enough exposure.

The result

Full grip on the budget allocation across thousands of destinations, without an increase in cost per booking.

Featured collaboration · Mercedes-AMG

Together with Mercedes-AMG, we made luxury measurable.

Using computer vision, we mapped where the brand stands visually between mainstream and top luxury, and how that perception shifted toward luxury month after month.

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What clients say

“Facebook and Instagram have become fundamental channels for our business. Squaremoon’s automation technology has helped us increase return on ad spend and booking rates, while significantly reducing the time we spend on campaign management.”

Martien van der Valk

Valk Exclusief

“We already knew content can have a big impact on ad performance, but with hundreds of destination images in our feeds, it wasn’t easy to decide where to start. Squaremoon’s tooling made this content analysis scalable.”