Budget Optimization

Squaremoon’s Budget Optimization service is your secret weapon for smarter advertising. It starts by tracking your competitors’ activity in real-time, helping you navigate the ever-changing ad landscape. For example, if competitors launch big campaigns that drive up costs, the tool scales back your budget to save money. When the competition quiets down, it increases your spend to make the most of lower costs, ensuring you always get the best value.

What sets this tool apart is its ability to also notify you when competitor activity starts to correlate with your own advertising costs. This insight empowers you to stay agile, adjusting your strategy before costs rise too high.

In addition, the tool helps you plan ahead with confidence. Predict your campaign costs up to 180 days in advance and set optimized daily, monthly, and quarterly budgets, all based on real data. Scenario-based predictions allow you to test and refine different strategies, while a one-click adjustment feature ensures that changes are applied instantly through a real-time connection with your social media ad accounts.

With the Budget and Bidding Tool, you’re not just reacting to market changes—you’re staying ahead of them.